Nokia will release a luxe spin-off of its current C7 handset dubbed as the Nokia Oro.
The Nokia C7, the Finnish company’s flagship consumer Symbian^3 smartphone for its affordable price and humble fixed-focus camera than the high-end flagship Nokia N8, will receive posh gold and leather embellishments, creating a luxury item from a phone made for the masses.
At one time, phone manufacturers habitually made versions of high-selling phones with precious metals and materials as a luxury item, occasionally collaborating with designer clothing and fashion brands, and Nokia Oro for the Middle East and Russia is a part of that.
Nokia Russia says the country has a “large number of users who are looking for products with a build quality and superior materials that attest to their success and social standing.”
The precious additions to the Nokia Oro from C7 include an 18-carat yellow gold trim, a sapphire crystal home button, and luxury leather back battery cover “from one of Scotland’s finest Caledonian herds.”
Another notable specification is a $1,100+ price tag for the handset when it rolls out in the third quarter in China, Europe, Eastern Europe, and Middle East.
On a lighter note, the Nokia Oro gives a user luxury at a much cheaper price than the Vertu line, and it will arrive with a capable operating system in Symbian^3 instead of the feature-phone OS S40 that comes on the Vertu handsets.