Nokia said they used “poor judgment” while making the Lumia 920 ad, which was discovered to be misleading. As such, the company says it is now taking the proper action regarding the matter.
The Nokia Lumia 920 ad shows two people each riding a bicycle. A guy is holding out a Lumia 920 to film a girl riding beside him. As the girl poses before the smart phone, comparisons between the quality of the shot with and without a video stability feature is shown in a split screen.
It can be seen in the video that with the video stability feature, the video is not as shaky. However, it was discovered from a split-second trailer reflection in the background of the video that it was not the Lumia 920 taking the video but a handheld camera shot by a person inside a moving open van.
Among all things, this busted blunder has taken the limelight away from Nokia’s new Windows phone’s great features.
An investigation done on Friday concluded that “poor judgment was exercised in the use of the [marketing] materials,” according to a spokesperson from Nokia.
Some of the new features of the new Nokia Lumia 920, and also the 820, are wireless charging, mapping services, and a better camera. During the unveiling, Stephen Elop, CEO of Nokia, said that this is the “most innovative smartphone in the world.”
Further details as to when or where the phones will become obtainable, and the prices of these new phones, have yet to be known. Furthermore, the new Nokia Lumia has a tough contention ahead with anticipated holiday releases from Motorola and Samsung.