The iconic Nokia 3310 is making a reentry into the market. The ‘indestructible’ phone, according to the highly reliable Evan Blass of VentureBeat, will be unveiled at the Mobile World Congress in Barcelona at the end of the February.
Business-wise, it’s probably a smart move on Nokia’s part—the 3310 enjoyed a lot of buzz before it was discontinued in 2005. The handset will reportedly cost €59, long battery life, and of course, boast of the same hardness that stood it out among other handsets when it first made its entry almost two decades ago.
Three other handsets will also be unveiled at the Barcelona event, and will mark Nokia’s reentry into the mobile phone market. In case you haven’t heard, HMD Global Oy now has the exclusive rights to market phones under the Nokia brand.
The other three phones set to make their debut at the Mobile World Congress in Barcelona are, the Nokia 6, 5 and 3. The Nokia 6 features a full HD, 5.5-inch display, Snapdragon 430 system-on-chip, 4GB of RAM, and 16-megapixel primary camera. While the other two, Nokia 5 and 3 won’t boast as much features and specifications as the 6, but will come at very affordable price.
Citing a briefed individual, Blass reports that the Nokia 5 will be sold at €199, while the 6 will go for €249—bot retail prices.
The 3310, if for nothing else, but nostalgia, is expected to turn millions of heads as it remains one of the best phones [in terms of battery and ruggedness] ever made by Nokia. For the records, the 3310 won’t boast similar features that the other three will come with—and that of course, explains the price.
The launch event proper holds on February 26 in Barcelona, while HMD is targeting European market. At the moment, the manufacturer is yet to provide details of when the phones will be marketed to other regions, including North America.
The Finnish phone maker sold its device business to Microsoft in 2014 in a move that took some of us unaware. No sooner had sales concluded between the two parties, Microsoft changed the brand name to Lumia to reflect the fact that it had taken over. However, things didn’t go as planned for Microsoft as the company could not achieve success at the same level as Nokia did.
Shortly after Microsoft completed the takeover of its phone brand, Nokia told the world that it would reenter the market if it finds a partner; but this was not supposed to happen before the 2015 restriction placed by its new owner. “If and when we find a world class partner.”
In partnership with HMD; a company expected to expected to invest over $530 million in the next three years to market the phones, Nokia could yet become the toast of the mobile world if all goes to plan, especially with its iconic 3310. HMD has a deal in place to exclusively manufacture hardware for the next 10 years.