Nokia, Samsung and Sony Mobile have brushed aside differences and competition to form a partnership called the In-Location Alliance in an attempt to provide advanced indoor mapping services.

The In-Location Alliance consists of 22 tech companies that, other than the three phone makers, include Broadcom, Nordic Technology Group and Qualcomm.

The organization is on track to provide mapping services with “high accuracy, low power consumption, mobility, implementability and usability”.

The services will operate through Wi-Fi and Bluetooth 4.0 wireless connections, and Nokia says that its services will cover advanced indoor mapping, navigation to the right products and customized product promotions in local stores and support for accurate locations of assets and individuals.

The Alliance said,

The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences.

For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.

ABI Research’s Patrick Connolly said,

The indoor location market sits on the cusp of a wave, with the market set to reach a significant number of installations in 2015-2017.

With a huge number of proprietary technologies vying for position, the establishment of the In-Location Alliance can encourage innovation, lower costs and, ultimately, widespread adoption of standard-based technologies and solutions.

In-Location alliance founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.

Nokia says in a press release that “the In-Location Alliance is open for any industry member, who is ready to further investigate business opportunities in indoor location based services and see value and benefits in industry collaboration.”

Source: Nokia

Image: Neil Bird via Flickr (CC)

About Francis Rey Balolong

A coffee junkie who spends most of his time writing about the latest news on social media and mobile technology. I would definitely consider myself a nerd (in the coolest most hipster way possible). That being said, I love technology, music, writing, and all things mobile. Follow me: Google+ Twitter

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