It’s all done and dusted—Nokia has let the cat out of the bag and we all can now look forward to 2017 when the company will launch its Android phones. The company has confirmed to investors that it’s returning to the smartphone market.
The Finnish phone maker sold its device business to Microsoft in 2014 in a move that took some of us unaware. No sooner had sales concluded between the two parties, Microsoft changed the brand name to Lumia to reflect the fact that it had taken over. However, things didn’t go as planned for Microsoft as the company could not achieved success at the same level as the Finnish phone maker.
Nokia had said shortly after Microsoft completed the takeover of its phone brand that it would reenter the market if it finds a partner; but this was not supposed to happen before the 2015 restriction placed by its new owner. “If and when we find a world class partner.
Nokia is expected to announce its reentry into the smartphone market with the launch of its new generation devices expected to be launched in the second quarter of 2017, per The Telegraph. A lot of tech and smartphone blogs speculate that the new generation of Nokia phones will be unveiled at the Mobile World Congress scheduled to hold in Barcelona in February 2017.
Nokia’s chief executive, Rajeev Suri is expected to make a keynote address at the conference. During a corporate presentation held last week, the company confirmed that it would release a phone in 2017.
Things are a bit different from how it used to be in the past—Nokia is partnering with a HMD, a Finnish company that will be responsible for manufacturing its new smartphones. A deal to that effect was signed and sealed in May; giving HMD the exclusive rights to manufacture phones in the name of the Nokia brand.
Back in May, Ramzi Haidamus, president of Nokia Technologies, said:
“Today marks the beginning of an exciting new chapter for the Nokia brand in an industry where Nokia remains a truly iconic name. Instead of Nokia returning to manufacturing mobile phones itself, HMD plans to produce mobile phones and tablets that can leverage and grow the value of the Nokia brand in global markets. Working with HMD and FIH will let us participate in one of the largest consumer electronics markets in the world while staying true to our licensing business model.”
The company is expected to invest over $530 million in the next three years to market the phones. Also, HMD has a deal in place to exclusively manufacture hardware for the next 10 years.
Nothing much is known about the two devices to be launched in 2017; but we do know that it would run on the increasingly popular Google Android operating system. Specifically, two phones will be launched in 2017, and both are expected to run on Google’s latest Android Nougat, reports Nokia Power User.
You can keep an eye on this page for more updates as the Mobile World Congress draws nearer.