Remember that Nokia unveiled the Lumia 920 and Lumia 820 Windows Phone 8 smartphones recently? Well, the struggling Finnish giant which really should not make mistakes at the moment has made a huge one and admits to doing it.
One of the videos featured in the launch showed a supposed comparison between a video shot by the Lumia 920 with Optical Image Stabilization (a feature Nokia is highlighting with the phone) and a video shot with a smartphone without the featured technology.
Nokia has named the Lumia 920 camera a PureView camera. The PureView name means a lot to Nokia as it is only reserved for smartphones of theirs with top imaging abilities. Do you remember the 41-megapixel Nokia 808 PureView unveiled in February at the Mobile World Congress?
What Nokia failed to do so in their launch of the 920 then was admit that the video, which supposedly should have showcased the imaging prowess of the Lumia 920, was not shot with the Windows Phone 8 device but with a regular video camera.
Nokia was busted when The Verge noticed a curious reflection in the video showing a man holding a camera inside a van which drove alongside the girl featured in the Nokia Lumia 920 Optical Image Stabilization video.
As the ruckus about the faked Lumia 920 video rages on, Nokia has said that it is investigating itself to “understand what happened.”
According to Bloomberg, Nokia spokesperson Susan Sheehan has told them that a Nokia ethics and compliance officer is making a report about the mistake.
However, the Nokia spokesperson says that the mistake is just that: a mistake without the intention to mislead people.
“What we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,” Sheehan noted.
Last week, Nokia admitted to using a regular camera for the video in question.
In a post titled “An apology is due” on its Conversations site, Nokia said that:
“In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.”
The Finnish firm also released what it says is a real video shot with the Lumia 920 with optical image stabilization that should showcase the capability of the phone. Look for yourself below:
Nokia is currently battling with difficulties as the smartphone market is now essentially a duopoly between giants Apple and Samsung in terms of who get the profits.
Samsung has also taken Nokia’s crown as the world’s largest mobile phone vendor during the first quarter of the year.
For the first quarter and the second quarter of the year, Nokia posted losses of $1.7 billion and $1.74 billion respectively. Nokia CEO Stephen Elop has also said in the past that he regrets some decisions Nokia made recently.
Nokia will start selling the Lumia 920 in November with the release of the Lumia 820 expected soon after.