High technology and big business have intermixed in broader and broader dimensions as Apple announced Tuesday that it sold more than 3 million new iPads in four days after its release on March 16.
The official Apple announcement declined to reveal details of what it claimed was a record sales number, but executives said that a history-making weekend might have happened following the new iPad’s worldwide public release last Friday. The latest iPad—curiously released to worldwide consumers simply as the iPad, or the new iPad—is the third in the Apple iPad tablet computer series, the first being the iPad, and the second named iPad 2.
Of particular significance is Apple’s announcement yesterday that it is declaring its first-ever stock dividend for investors. It also started a massive stock buyback program involving millions of dollars from company’s earnings.
Based on recollection, the first iPad sold more than 300,000 units over its opening weekend, recording a total sale of over one million within the first month of its release.
The iPad 2 showed an even more impressive record, chalking up sales of over a million units within a few days of its worldwide release, with thousands more being sold even as the new iPad went into the market. Industry records, in fact, indicate that the iPad 2 is the best-selling tablet in history—that is, before today’s announcement of the new iPad’s sales performance.
For the white-hot tablet industry led by Apple, the first-month market performance of the latest iPad would be an interesting event to monitor.