Former social networking star MySpace fell out of the top ten most used social networking websites in the UK, data compiled by internet research firm Experian Hitwise shows.
Website discovery site Stumble Upon surged past MySpace in web traffic for November to take the 10th place pushing MySpace down to 11th position for the most popular social networking websites in November. The other social networking websites to make the top ten list in November maintained the same position they had in October, although YouTube increased its percent of visits by .67pc.
Stumble Upon’s share of visits in the UK were .36pc followed by Moshi Monsters (.41pc), Money Saving Expert (.41pc), Tumblr (.79pc), LinkedIn (.95pc), GumTree (1.02pc), Yahoo!Answers (2.13pc), Twitter (3.12pc) YouTube (23.61pc), and Facebook (52.63pc).
“MySpace traffic has been on the decline for at least three years now, but this is the first time the social network has fallen out of the top ten” said James Murray, Experian Hitwise market research analyst. Murray noted that brands that wish to stay in the market and increase market share need to be aware of trends as the social media landscape changes.
Experian research on November search traffic in the UK shows that Google continues to dominate, increasing its share of visits by .05pc to 91.07pc, followed by Microsoft at a very distant second with 3.84pc of visits, a -.01 pc decline, then Yahoo!Sites at 2.81pc, AskSites (1.86pc) and Other (.42pc).