Musical.ly Has Been Rebranded

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Musical.ly Has Been Rebranded

Source: https://commons.wikimedia.org/wiki/File:Luca_Pferdmenges_auf_dem_Musical.ly_Pressetag.jpg

The prominent lip-sync app, musical.ly, is shutting down. Don’t worry it’s being folded into Tik Tok. It’s a similar platform. The merging enables users to find musical.ly’s name vanish. However, its community is immediately moved to Tik Tok with an upgrade.

The Chinese company, Bytedance, which possesses Tik Tok, obtained musical.ly for $1 billion in 2017. The business allowed the app to run as an independent system.

In a news release, its founder announced that integrating both apps is just a natural fit because both apps have the same objective, i.e. to provide a community where users could be a developer.

The karaoke application, musical.ly, had gotten to a milestone of 100 million regular monthly users. When ByteDance acquired it, it became a part of the strategy to get into the US market.

On the other hand, TikTok was the globe’s most popular iOS application in the initial quarter of this year. It stays a standalone application in China where it flaunts more than 300 million monthly users.

People didn’t anticipate Tik Tok to dominate iPhone downloads. This Chinese mini-music video social media network was the most downloaded and installed iOS application in the initial quarter of 2018. The application, established by Beijing-based technology unicorn, Bytedance, took control of the leading place from WhatsApp, a Facebook-owned application. It has more than 45 million downloads around the world throughout the three-month period.

In June, musical.ly closed down its live-dreaming buddy application called live.ly, and urged its users to switch over to Cheetah Mobile’s LiveMe. It is a comparable application that Bytedance had invested $50 billion in financing.

Musical.ly began its life as an application that allowed individuals to record themselves while lip-syncing along to tunes and audio clips. It acquired a huge following, mainly in the United States. Most of its users are adolescent women.

In an upgrade last year, musical.ly attempted to expand the application’s function readied to aim to expand its functionality as a social video system. It likewise had struck material collaborations with NBCUniversal and Hearst Magazines Digital Media to create an initial short-form collection for the app.

Bytedance stated Tik Tok would introduce a collection of fresh developer programs to offer technological assistance, efficiency insights, and assistance on development approach.

Upcoming functions prepared for Tik Tok would consist of a reaction function that enables users to respond to pals’ videos, improved innovative devices like interactive motion filters and fun-house mirror cam effects, as well as the green screen-like background.

The app is offered through App Store and Google Play. Current musical.ly users will instantly update to Tik Tok when they upgrade the existing application. Tik Tok is based in Los Angeles with workplaces in London and other parts of Asia, like Seoul, Singapore and Jakarta, among others. It also has offices in Moscow. musical.ly’s chief of North American operations left the firm in January right after the deal with Bytedance.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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