Microsoft Tenders Apologies for Amy Winehouse Tweet
Winehouse, aged 27, was found dead in her apartment on Saturday. The reason of her death was stated to be the drug overdose. Amy died on Saturday and the Twitter account for Microsoft U.K. public relations, @tweetbox360 on Monday posted, “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune.”
However, the response Microsoft received from Amy’s fans was not very encouraging as the fans started calling Microsoft everything from “social media fails” to “PR jackals”.
Within an hour, Microsoft had to tender apologies to Amy’s fans. The company tweeted, “Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated.”
The tweet further read: “With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy’s family and friends at this very sad time.”
Microsoft was not the only company in this race as Amazon’s music store and Apple iTunes had also posted obituaries and download links to Winehouse’s songs on Monday.