According to a reliable source, Microsoft Corporation will purchase Yammer for 1.2 billion dollars, and announce this purchase by the end of June. However, Frank Shaw, a Microsoft spokesperson, and Dee Anna McPherson, a Yammer spokesperson, have not made any comments regarding this purchase yet.
Microsoft’s acquisition of this social networking site confirms the growing trend among businesses as they try to add new social media tools for their employees.
By purchasing Yammer, Microsoft can take advantage of the fact that small firms have become quite popular during these past few years. More importantly, Microsoft can use Yammer to include a social media tool for its business profile.
Similarly, Salesforce.com just recently obtained Buddy Media Inc. for 745 million dollars, and Oracle Corp obtained Collective Intent and Virtue Inc., giving both companies social media-based software.
Yammer is a social media site for businesses. The former COO of PayPal, Inc., David Sacks founded it in 2008. Yammer allows employees to connect, collaborate with projects, and share ideas. In fact, many huge corporations use this software, including eBay Inc. and Ford Motor Co.
About fifty percent of Microsoft’s income comes from its office division, and adding Yammer will definitely be even more beneficial for the company. Microsoft has gained some success in terms of revenue, 6.4 percent higher compared last year, and stock, increasing 16 percent this year.