Microsoft loves boxes, but it now prefers straight ones instead of the wavy boxes it used in the old Microsoft logo to brand its products with.
This week, Microsoft unveiled a new Microsoft logo foregoing the wavy four-member colorful window it used in the past.
What happened to the window, however, is that it got a straightening out as the four boxes are now squares with the same color scheme as before.
Take a look at it below:
The new logo came out first in an August 23 blog post on The Official Microsoft Blog. In it, Microsoft’s Jeff Hansen wrote:
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
According to the Microsoft Brand Strategy General Manager, the logo takes its inspiration from Microsoft’s product design principles and the heritage of its brand values, fonts and colors.
That last part is certainly true. The colors for the new Microsoft logo are the same. It just now uses upright instead of italicized fonts and the font type has been changed to Segoe, a font Hansen says “is the same font we use in our products as well as our marketing communications.”
Meanwhile, here’s a history of the Microsoft logo over the years:
Here too is the old Microsoft logo with the “wavy window” symbol used to mark Windows and the new one with the “square window” symbol. Microsoft has certainly straightened things out. Take a look:
For those criticizing the new logo’s square symbol as bland, Hansen writes that it will actually be dynamic, something that’s “important in a world of digital motion,” he says.
He says that the colors of the logo, which are same colors of the old logo are symbols of the “diverse portfolio of products” Microsoft has.
To get the idea of what the Microsoft manager is talking about, the logo is seen changing into the different logos of Microsoft products like its Office productivity suite and the Xbox gaming empire in the video posted below.
The Microsoft logo will now be used on Microsoft.com and its retail stores.