Microsoft Bing has pulled off an effort to topple Yahoo! in the U.S. search engine market.
According to mobile analysis powerhouse comScore, Microsoft Bing Search surpassed Yahoo! Search with 15.1 percent of the US Internet search market, which came into play when Yahoo dropped 0.6 percent from November to December of last year.
The ramped up effort in R&D and marketing on Bing is starting to pay off for Microsoft but still a long way from posing a threat to market leader, Google Search, which has dominated the online search industry for a long time running.
Microsoft and Yahoo! signed an agreement for the latter to use Bing’s search engine in powering the Yahoo! Web portal’s results.
Image: Betsy Weber via Flickr (CC)
However, Microsoft Bing is relatively new as opposed to its rivals so accomplishing a feat by overtaking Yahoo! deserves credit, but then most of the 0.6 percent drop from Yahoo’s market share apparently went to Google, which increased 0.5 percent to 65.9 percent by December of last year.
With Google’s Android OS gobbling up most of the smartphone market, Microsoft will have a hard time catching up as more users rely on their mobile devices for Internet search while on the go.
Even so, Microsoft has its own Windows Phone mobile operating system that could build up a third ecosystem to pull away some of the market share from Google.
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