Online dating apps are the new phenomenon in the world of apps. Did you know that Badoo, which has 60 million active users and operates as a social network and dating app, is the first dating app to be inducted into the ‘100 million club’ in the Google Play store? This is hugely significant because it joins other giants of the app industry in this feat. These include: music app Spotify, instant messaging apps Whatsapp and Snapchat, as well as social media app Twitter.
Badoo is even signing up 400,000 new users every single day which is a phenomenal figure in itself. Tinder is also doing incredibly well and is the dominant dating app in terms of popularity in the Northern Hemisphere, where in contrast, Badoo dominates in the Southern and Eastern Hemispheres. The ironic thing is that many people that use Tinder aren’t even aware of Badoo’s existence and are happily swiping left and right to their heart’s content.
The wider market in the online dating industry increased by 36% across a two year span from 2013 to 2015. While the industry includes both online dating sites (Plenty of Fish, Match.com etc.) as well as apps, it is the apps that are proving most popular with the lucrative and highly engaged 18 to 24 year old age segment.
Cultural and societal changes too have contributed to the huge increase in popularity of dating apps. Casual relationships are much more acceptable and seen as the norm in comparison to previous times; also conducting a relationship with someone you met online previously was something many people kept under wraps but this has also changed. Online dating has arrived and is totally socially acceptable.
For an illustrated look at the rise in dating apps, what their demographic profile looks like, how successful they are in the wider market, a regional breakdown of the key players and what the future might bring and lots more interesting data; see this infographic produced by Carvaka.