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Ted Turner, legendary media visionary, was honored this morning by the Digital Place-based Advertising Association (DPAA) at its 5th annual Digital Media Summit at the New York Hilton.
DPAA recognized Turner for his pioneering role in helping to launch the digital place-based media industry.
Under his aegis, Turner Private Networks in the early 1990’s was at the forefront of the launch of eight digital place-based networks: Checkout Channel, CNN Airport Network, CNN Accent Health, CNN College Television Network (now MTVU), Cafe USA, McDTV (with McDonald’s), Turner In-Flight and AutoZone Sports Network.
Turner and other industry luminaries appeared via video following an on-stage introduction by Mike DiFranza , DPAA chairman and president/founder, Captivate Network.
In accepting the honor, Turner said, “When I got into the industry decades ago, I knew I was taking a risk and certainly I didn’t know I’d achieve the success we did let alone be known as a visionary. I can’t believe how far the industry has come since those early days but I’m proud to have been a part of its beginning. CNN Airport Network, Checkout Channel, and so many others under the Turner Private Network brand are some of my proudest professional accomplishments, because I saw a need that wasn’t being met. Today, the world’s moving at an even quicker pace and digital-place based media is following suit. Just like the early days of cable, you’re on the cusp of something big so keep working to build this industry and take full advantage of the opportunities it has to offer. The folks who saw the value in cable early became the industry stars; here’s your chance to do the same.”
Sue Danaher, president & CEO of the DPAA, said, “Ted Turner, of course, is widely recognized as one of the Founding Fathers of cable television. Lesser known is that he also is one of the Founding Fathers of the digital place-based industry, and we wanted to call attention to this important historical fact and thank Ted for his game-changing contributions.”
DiFranza said, “Our industry owes a debt of gratitude to Ted Turner for his pioneering efforts in the digital place-based industry. These networks have become so tightly woven into the fabric of consumers’ lives, it is sometimes difficult for the average consumer to know they are engaging with DPb media. These consumers see video ad messages in airplanes, hotels, taxis, elevators, gas pumps and malls and never think that it is a separate and unique form of media. This seamless integration into people’s daily lives is a founding principle that Ted used in the launch of his networks and we continue to carry on his vision today.”
The Digital Media Summit examined critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers including Jack in the Box, Oppenheimer Funds, Hallmark and Fosters.
Alan Schulman, chief creative officer, SapientNitro, keynoted the Summit and Bob Liodice, president and CEO, Association of National Advertisers, presented the opening remarks.
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium.
On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising.
Source: Digital Place-based Advertising Association (DPAA)
Image: lukeford.net [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
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