Mark Zuckerberg, Facebook’s CEO, is very much interested in live streaming. He redirects internal resources to help him build his company’s Live product allowing the networking site’s users in broadcasting their video to friends.
Facebook’s engineering product teams are making Live their top priority. According to some people, Mark is obsessed with Live and he wanted it to work. In a Q&A event in Berlin, Mark described live streaming as one of the things that he’s most excited about. He said that his company is rolling out Live to all Android users. In more than 30 countries, the Live feature is already being enjoyed.
During his town hall meeting in Berlin, Mark said that people are truly enjoying sharing and interacting with Live on Facebook. His Facebook team are excited to know that people are embracing the new feature and the software engineers working hard to make it available to more people.
This effort does make sense considering Facebook’s goal to be a digital water cooler. That is, it wants to be the primary place where people would go to and talk about what’s trending. For more than a year now, the company has been aggressively pushing into video and Live streaming can tackle both objectives of Facebook.
But Facebook isn’t the only one that’s building its own live streaming services. Twitter and Periscope are also making live streaming as their top priority. However, the main difference among these companies is that Facebook is building the live streaming feature within its main app. It’s not planning on building it as a standalone product. The main idea of providing it that way is to assist broadcasters in leveraging their existing audience. The company believes that they can get better reach if they build it that way, instead of creating a standalone app.
On the other hand, Periscope, which also offers live streaming feature, is a standalone product. However, it’s starting to integrate more closely with its main app, Twitter, and its feed.
It’s pretty clear that Facebook is more focused on Live and providing its users more features on the way. These companies are competing to make sure that they get the most eyeballs. The winner of this battle will likely draw more power users, like content creators and celebrities. This means that you should expect Facebook and Twitter to be concentrating on giving their users live streaming videos, making it their top priority.
Why live streaming video?
Facebook Live could generate a bigger audience, especially if it’s being used in streaming events and content. People who can’t attend an event, say a concert, can just watch it at home. Event organisers can surpass any type of capacity limitations.
This feature will also give your content an urgency as it creates quite a stir online because it’s not the same as giving your audience a regular content. Plus, it can also encourage online interaction, thereby, boosting potential clients.
Facebook doesn’t want its users to switch to Twitter and Periscope, which offer live streaming for general use.