Making A Business Case For The Nokia Lumia 900

Daniel Mbure on Apr 4th 2012 in Business, Microsoft, Mobile, Windows Phone 0

The Nokia Lumia 900 is perhaps the most talked-about smartphone after the iPhone 5, maybe even more so. The successor to the Lumia 800 has generated quite a bit of buzz and there is good reason why.

The metro-style UI is one thing that cannot be compared to any other smartphone as well as the fact that Nokia has put in a whole bunch of gee-whiz specs in the phone to offer one of the best smartphone experiences on the market today.

The big question, however, is whether the phone will perform well across the board or will become what brands such as HTC have become, speciality devices with a small niche of users.

Well, Nokia and Microsoft are definitely not settling for anything less than taking a huge chunk of the smartphone market. All indications, in fact, show that the Lumia 900 has generated more buzz than the launch of the iPhone 4s.

Nokia Lumia 900, powered by Windows Phone (Photo credit: gui ambros)

Microsoft has gone for a different tact than what Samsung has taken. Samsung opted to go after Apple’s market share with devices targeted at iPhone users but Microsoft knows it’s going to be a hard nut to crack winning over Apple fanbois so it is instead going for its traditional market, Windows users, and a big part of these are enterprise users.

The gamble Microsoft and Nokia are making is that they will win over Windows users by offering a familiar experience across multiple devices.

Many argue, nonetheless, that Windows Phone has precious few apps but this may not be quite a bother for Microsoft because Windows users will be so happy to sync their devices on one OS, and a familiar one at that, they may not worry too much about apps.

This argument puts the new Lumia 900 in a strategic position to dig into the BlackBerry market as well as stave off Apple’s forays into enterprise. Think what will happen when Nokia launches a Windows Tablet? Goodbye enterprise iPad applications and hello Windows cross-platform/ cross-device experience. What do you think of the Lumia 900? Do you think it can effectively challenge the iPhone and Galaxy devices?