Apple has just presented a new piece of evidence in its case against Samsung in the form of an internal document from its South Korean rival revealing a detailed comparison between the original Samsung Galaxy S and the Apple iPhone.
Apple’s lawyers on Tuesday argued that the 132-page document clearly show that Samsung went out of its way to copy every single detail of how the iPhone’s software behaves.
In the report which is said to have been compiled in March of 2010, Samsung goes on to compare the original Galaxy S (identified in the document as the S1) and the Apple iPhone (identified as the i-Phone).
The comparison ranges from the home screen and the placing of icons in it, the browser and its features, the apps of the device including calculator and memo apps and a lot more.
Observers note that the comparison between the Samsung and Apple smartphones is like Samsung saying that their smartphone needs to behave more like the iPhone.
“In short, the evaluation report makes the case that the Galaxy…would be better if it behaved more like the iPhone and featured a similar user interface,” wrote John Paczkowski and Ina Fried of All Things Digital.
Apple sued Samsung last year saying that the South Korean consumer electronics powerhouse was not playing it fair because it “slavishly” copies Apple products in order to sell more of them to the public.
Apple has argued in this case that Samsung products are confusing to the customer because a portion of them are mistaken to be Apple products.
In fact, Susan Kare, one of Apple’s earliest Mac designers, said in court recently that she once mistook a Samsung smartphone as an Apple iPhone.
According to her, this happened while she was consulting as an expert witness at one of Apple’s law firms where she made a point and picked up a Samsung smartphone when she meant to pick up an iPhone.
Samsung refutes this saying they make unique devices.
The document has been entered into evidence shortly after another damaging memo from Samsung, penned and emailed by Samsung Mobile Communications chief JK Shin, was entered into evidence just recently in the trial.
In the memo, Shin was seemingly fuming at his subordinates and likened the difference between the Apple iPhone and the Samsung Omnia as like the difference between “Heaven and Earth”.
Another Samsung survey has also indicated that more than half of its customers mistook Samsung commercials as for Apple.
Here’s the Samsung document that Apple presented in court.