LinkedIn takes member photographs out of social ads

LinkedIn announced on Thursday it has taken user photographs out of in-house ads after a wave of complaints and criticism from members and industry observers.

 

linkedin-social-ads-photographs

LinkedIn removes member photos from "social ads"

LinkedIn made an opt-out change in its privacy policy which allowed member data to be used in its “social ads”.  Because the new policy was opt-out, some criticized the company for trying to quietly slip it by users with as little notice as possible.   Ryan Rolanski, director of product management for LinkedIn, said its guideline changes were transparent and noted they were published two times on its official blog – once when it was making a small test and again when it launched social ads.

 

Rolanski said in his blog post on Thursday that since the social ads launched LinkedIn has been getting feedback from users and “we hear you loud and clear.”  Rolanski explained that member photos will no longer be  used in its social ads because: “The trust of our members is central to what we do, and we always aim for clarity, consistency, and member control in all matters related to privacy and data. “

 

 

Author: David John Walker

Dave has a B.A. in Mathematics, loves writing and reading about the latest developments in technology and social media, and has been working as a freelance writer for five years.

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