LinkedIn has announced new updates for its Sales Navigator mobile app. It will also roll out an improved Outlook.com integration. With these features, the social network for professionals aims to streamline its connections.
First, we have the Sales Navigator for mobile devices. LinkedIn will add a new option called Morning Briefings. It will add context on who you will meet within the day.
LinkedIn says its move to sync Sales Navigator with the calendar allows the app to receive highlights of an upcoming meeting automatically. It shows insights about the participants from their own LinkedIn profiles and Company Pages. And meetings appear chronologically.
Accordingly, you can better prepare for introductions, icebreakers and keynotes without poking around other sources.
The company has ramped up efforts to add features with prompts and insights about your connections. Last year, LinkedIn introduced a tool called Conversation Starters. It presents ideas that people will likely want to talk about in your messages.
On the same note, Morning Briefings finds talking points before a scheduled event starts.
The company has also changed how it alerts or notifies users of Sales Navigator. For example, if a prospect you are following changes jobs, or a Saved Lead checks your profile, it will appear atop your feed. This makes it faster and easier to check the latest opportunities and relevant updates.
Although it will change the user experience, you can still access regular updates and intent signals in Sales Navigator.
LinkedIn continues to optimize the use of its data insights around these new features and tools. Enabling better connection is vital for the company to offer substantial benefit.
The Microsoft-owned company also announced a well-improved Outlook.com integration. With just one click, now you can access Linked profile insights for email connections within your Outlook.com Inbox.
Ever since Microsoft acquired LinkedIn, it has slowly integrated the social network’s data and features into its own tools and software. Thus, the merge between LinkedIn and Outlook.com has been expected and quite sensible.
Some people already use the same feature in Gmail’s Rapportive extension. But LinkedIn’s integration with Outlook.com offers better connection between two products owned by the same company. Microsoft can easily avail of LinkedIn’s data insights when needed.
As Microsoft continues to integrate LinkedIn data and insights, these and future changes will definitely have an impact on your LinkedIn profile views and overall stats.
LinkedIn’s has an unparalleled database of professional social networkers. And many enterprises depend on the company’s insights to restructure their own processes.
With Microsoft relentlessly finding ways to streamline LinkedIn integration, its professional offerings against the competition will remain unmatched.