LinkedIn has responded to calls for more ways to respond to posts on its platform with “Reactions.” Reactions, according to the Microsoft-owned company, will allow you to be more expressive when you come across any post that interest you. The company said it is doing this because its users want more ways other than “Like” to express how they feel about a post.
Reactions, according to Ciccy Chen Associate Product Manager at LinkedIn, will allow you to express yourself in more ways than one. Reactions to posts could come in different ways with the new update. In addition to the “Like” button, you will also be able to use the following:
- Celebrate: To celebrate a milestone, or achievement when you get a new job or show of support to a colleague or friend.
- Love: As the name suggests, can be used to express deep likeness of a post or support during a conversation.
- Insightful: Can be useful when you want to recognize an interesting idea.
- Curious: This allows you to express a desire to know more about a post or react to a thought-provoking topic or idea.
The new reactions can help you as a publisher to better-understand how your followers/readers appreciate your work. It gives you an idea on what work is left to be done, where to improve or focus your attention on, and whether or not to continue in a particular line of action.
“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn,” Chen said on how LinkedIn came about Reactions.
Reactions will be widely available to every user in the coming months, but roll out has already begun.
A couple of months ago, LinkedIn launched a live video feature that gives individuals and companies the ability to broadcast real-time video to select groups. Users will also be able to publish live videos to the LinkedIn world.
LinkedIn Live was launched as beta in the US, and will be invite-only. However, people who wish to join in will have the chance to do so in a couple of weeks as LinkedIn will post a contact form for that purpose. It is still early days, and no one is sure if the feature will be available for everyone to publish their works.
The Microsoft-owned professional social media company plans to cover among several other topics already available in the feed, conferences, product announcements, Q&As, and other events anchored by influencers and mentors, earning calls, graduation, award ceremonies, and many more.
LinkedIn will partner with selected third-party developers of live broadcasting streaming services that will work alongside creators to create and post more fine-tuned video on its platform. Some of these third-party developers include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, “with more to come in the following weeks,” LinkedIn said per TechCrunch.