Everyone wants a piece of the action—the video fever is catching up fast with every social network you can think of. Better late than never, LinkedIn has thrown its hat into the ring by launching a standalone video app. It is a standalone iOS app that enables you to use a 30-second video clips to respond to curated topics started by LinkedIn’s editorial team.
The company, which was recently acquired by Microsoft, has invited more than 500 influencers to share thoughts on trending topics. Basically, they are expected to be popular influencers, the ones you know as a matter of fact.
“Today your LinkedIn Feed will come to life in a whole new way with the introduction of 30-second videos from LinkedIn Influencers. For the first time, we’ve invited more than 500 Influencers on LinkedIn to share their thoughts on trending professional topics and news, ranging from diversity and workplace culture, to education and innovation — all through the richness of video,” LinkedIn’s senior product manager Jasper Sherman in a presser.
It is a move that may possibly hit the ground running, considering the fact that the 30-second video format being adopted by LinkedIn is easy to consume and share with friends. Perhaps, more importantly, it won’t be difficult attracting more followers for the influencers who publish videos regularly. I won’t put it beyond LinkedIn not to try and monetize the clips by allowing ads.
How does LinkedIn’s new video feature work?
Here is how it works! Every video posted by an influencer you follow on LinkedIn will appear directly in your feed. From there, LinkedIn says you can “dive” in to view what other influencers are saying about the topic, add your voice to it by posting a comment, and respond to comments posted by other members.
The video below is a short clip from Reid Hoffman, Leila Janah, and Tomasz Tunguz on how artificial intelligence will change the workplace, and uploaded by LinkedIn. You will see more videos like the one below, giving you hints and powerful guide on how to take vital career and business decisions.
You won’t be able to create and post a video—at least not immediately as LinkedIn said only it’s popular influencers can do that at the moment. However, all hope is not lost as the company has plans to change that in the very near future. Since anyone on the platform can follow an influencer, it means you can join in the conversation by asking questions and responding to comments.
Quite a lot of conversations take place on LinkedIn’s feed, and the company appreciates this a lot. That’s why it won’t come to many as a surprise that the company has added this new standalone app to make it more interesting. “Over the past few months, we’ve worked hard to make your feed a valuable resource for dynamic conversations, professional news and stories.”
LinkedIn was acquired by Microsoft in June for $26.2 billion, with reports suggesting the latter may have paid in excess of $5 billion to close the deal.
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