More and more social networking giants are embracing native video ads. Facebook for example, rakes in billions of dollars annually from providing the platform for publishers and brands to reach out to their target audience through sight and sound. Other outfits are not left out—and as a matter of fact, it is the most effective ways to win more customers to your brand. LinkedIn too is not left out—the Microsoft-owned professional networking site has just launched its own native video ads.
Like LinkedIn puts it, it is not just about using video technology to capture the market, it is also about the right business environment. So, besides deploying all the tactics when it comes to creating quality video for your marketing campaign, it is also about running your video on the right platform—the platform that provides you with everything you need.
Native video ads are the next big thing on LinkedIn. It helps you to engage with major players in the business world, and provides you a smooth ride all through. It is different from pre or post-roll video ads, according to LinkedIn because it exists within the news feed—and that is because it is a standalone app.
Of course, their tons of storytelling apps out there, but one major advantage of LinkedIn’s new app is that it helps you target the right audience. “With LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, you can find your audience by traits like job title, seniority, company name, industry, skills, and more.”
LinkedIn said it has been testing its native video ads since October with over 700 advertizers involved. The feedback it got from the test showed that LinkedIn members are spending almost 3x more time watching video ads as against time spent with static Sponsored Content. All seems set for a global roll out, and the feature is set to be available across all businesses in the next couple of weeks.
Two years ago, LinkedIn launched a standalone video app. It is a standalone iOS app that enables you to use a 30-second video clips to respond to curated topics started by LinkedIn’s editorial team.
LinkedIn’s 30-second video format being is easy to consume and share with friends. Perhaps, more importantly, it won’t be difficult attracting more followers for the influencers who publish videos regularly.
The Microsoft-owned company followed that up almost a year later when it launched a new video feature that allows you to record and upload up to 10 minutes of native video that can be viewed by others.
Recording can be done horizontally or vertically, which is one common feature with other major social media platforms like Facebook. Still available to only a handful of users because it is still being rolled out by LinkedIn, the new video feature is a new avenue for marketers to make a statement online.