LinkedIn has joined the list of social media websites reinventing or copying one of Snapchat’s most popular features—Stories. Quite unexpected I must admit, I was not expecting LinkedIn to join the train; but does anyone really care about what I think? The Microsoft-owned professional social network platform has launched a version of Stories targeting students for now, while other groups will be added later. The company confirmed to TechCrunch that it will build Stories for more sets of users, but is focusing attention on students at the moment.
‘Student Voices’ is designed to serve the needs of undergraduates in universities in the US. The new feature which will let students post short videos to their Campus Playlist, will appear at the top of the LinkedIn home screen. Unlike what we have in Snapchat, Instagram and Facebook where users are allowed to post pictures, LinkedIn’s version of Stories is restricted to posting of videos. The video, however, will disappear from the playlist after a week. It will however, remain visible on your own profile in the Recent Activity section. Students will be able to tap through their school slideshow to watch the Campus Playlists of nearby universities.
Confirming the test to TechCrunch, LinkedIn’s Product Manager Isha Patel said: “Campus playlists are a new video feature that we’re currently rolling out to college students in the US. As we know, students love to use video to capture moments so we’ve created this new product to help them connect with one another around shared experiences on campus to help create a sense of community.”
Mush as I am not that excited at seeing LinkedIn build its own version of stories, the feature will serve as a useful tool for students to tell the world about their brands. “It’s a great way for students to build out their profile and have this authentic content that shows who they are and what their academic and professional experiences have been. Having these videos live on their profile can help students grow their network, prepare for life after graduation, and help potential employers learn more about them,” Patel says.
It will take a lot more to convince skeptics because Stories itself is about posting pictures/videos that will disappear after 24 hours. If LinkedIn’s Student Voices is about student branding, then it might take time to get people to buy into the idea since posted videos are not expected to be their forever.
LinkedIn is currently also testing a Facebook-like events feature that is currently only available to users in San Francisco and New York. Hopefully all goes according to plan, and we can begin to talk about a global roll out in a couple of months.
The event tool will look almost exactly as Facebook’s event, which of course, means you can see who else is “attending, invite other people, and chat with other users in the event page feed.”
While the feature is being tested, organizers will be able to create public events, VentureBeat reports, citing an email received from LinkedIn product manager Ashu Dubey. Organizers will be able to create events just for members of their group.