LinkedIn is diving in big time in terms of offering its close to 600 million users a platform to reach their audience via video publishing. The professional social network platform announced that video on its platform is the “fastest-growing format alongside original written work, shared news and other content.”
The Microsoft-owned company has launched a live video feature that gives individuals and companies the ability to broadcast real-time video to select groups. Users will also be able to publish live videos to the LinkedIn world.
LinkedIn Live, according to TechCrunch will launch as beta in the US, and will be invite-only. However, people who wish to join in will have the chance to do so in a couple of weeks as LinkedIn will post a contact form for that purpose. It is still early days, and no one is sure if the feature will be available for everyone to publish their works.
LinkedIn plans to cover among several other topics already available in the feed, conferences, product announcements, Q&As, and other events anchored by influencers and mentors, earning calls, graduation, award ceremonies, and many more.
LinkedIn will partner with selected third-party developers of live broadcasting streaming services that will work alongside creators to create and post more fine-tuned video on its platform. Some of these third-party developers include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, “with more to come in the following weeks,” LinkedIn said per TechCrunch.
About three years ago, LinkedIn launched a standalone video app for iOS that enables you to use a 30-second video clips to respond to curated topics started by LinkedIn’s editorial team.
The 30-second video format being adopted by LinkedIn is easy to consume and share with friends. Perhaps, more importantly, it won’t be difficult attracting more followers for the influencers who publish videos regularly. I won’t put it beyond LinkedIn not to try and monetize the clips by allowing ads.
Every video posted by an influencer you follow on LinkedIn will appear directly in your feed. From there, LinkedIn says you can “dive” in to view what other influencers are saying about the topic, add your voice to it by posting a comment, and respond to comments posted by other members.
Quite a lot of conversations take place on LinkedIn’s feed, and the company appreciates this a lot. That’s why it won’t come to many as a surprise that the company has added this new standalone app to make it more interesting. “Over the past few months, we’ve worked hard to make your feed a valuable resource for dynamic conversations, professional news and stories,” LinkedIn said at the time.
LinkedIn was acquired by Microsoft in June 2016 for $26.2 billion, with reports suggesting the latter may have paid in excess of $5 billion to close the deal.