Anna Slingo, a Twitter user and social media manager and strategist, has spotted a “new” feature on LinkedIn. Well, maybe not exactly new, but the fact that “what people are talking about” has not yet been made available to all users makes it new to a lot of users on the professional network platform. Following up on Anna’s tweet, Social Media Today is reporting that the feature, which can be spotted at the right hand side of your LinkedIn page, is now available to 90 percent of desktop users in India.
From the above screenshot obtained from Anna’s tweet, you can see trending content as it happens. The feature highlights the major conversation points on LinkedIn as it occurs. It could serve as a major tool to encourage or boost engagement on the platform, while also serving as a tool help focus your LinkedIn updates.
The tool is available on desktop and mobile—on mobile, you can find it via your search bar, while on desktop, it is located at the right hand side of your page. It appears India is the test ground for the feature, but one can only hope that it makes it to the global stage pretty soon.
In other LinkedIn news, the Microsoft-owned company has launched a live video feature that gives individuals and companies the ability to broadcast real-time video to select groups. Users will also be able to publish live videos to the LinkedIn world.
LinkedIn Live was launched as beta in the US, and will be invite-only. However, people who wish to join in will have the chance to do so in a couple of weeks as LinkedIn will post a contact form for that purpose. It is still early days, and no one is sure if the feature will be available for everyone to publish their works.
LinkedIn plans to cover among several other topics already available in the feed, conferences, product announcements, Q&As, and other events anchored by influencers and mentors, earning calls, graduation, award ceremonies, and many more.
LinkedIn will partner with selected third-party developers of live broadcasting streaming services that will work alongside creators to create and post more fine-tuned video on its platform. Some of these third-party developers include Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive, “with more to come in the following weeks,” LinkedIn said per TechCrunch.
About three years ago, LinkedIn launched a standalone video app for iOS that enables you to use a 30-second video clips to respond to curated topics started by LinkedIn’s editorial team.
The 30-second video format being adopted by LinkedIn is easy to consume and share with friends. Perhaps, more importantly, it won’t be difficult attracting more followers for the influencers who publish videos regularly. I won’t put it beyond LinkedIn not to try and monetize the clips by allowing ads.