LinkedIn desktop version is spotting a brand new look, and now feels more like you are using an app. The new design comes complete with a simpler look, a messaging experience that appears as a popup on your homepage, and updated search features.
Chris Pruett, Director of Engineering at LinkedIn gave a short insight on why the company decided to change the look and feel of the network for professionals in a blog post on Thursday:
“Today, we are excited to share our new look! This complete overhaul of our technology architecture is the largest desktop redesign since LinkedIn’s inception. Something we’ve taken the time and investment to build from the ground up and in concert with our new mobile app, to provide a LinkedIn experience that is more intuitive, faster and creates more value for you. Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience.”
The new design is perhaps, the biggest in the company’s history, and brings conversation to the network. It means you and your professional colleagues can exchange ideas, discover new topics, news and join a discussion.
It’s a breath of fresh air to a network that has always presented to its users a busy and old feel. LinkedIn has reduced the navigation to seven areas, including; Home, Messaging, Jobs, Notifications, Search, My Network, and Me [your old profile page]. Finding a new project on LinkedIn is now easier and takes only a few steps—and the company plans to work more on this area in the no distant future.
LinkedIn made some other sweeping changes across the network, including:
Smarter messaging: The service is now spotting a new real-time messaging interface. It means you can message a connection wherever you are on LinkedIn. The company also promised to start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity.
Richer Feed: LinkedIn wants you to be kept abreast of happenings, and is fine-tuning our Feed to surface the most relevant content from people and publishers you care most about. To achieve this, LinkedIn is using a combination of algorithms and human editors.
More intuitive search: You now have one universal search box to easily find people, jobs, companies, groups and schools. You can also make your search easier by using filter options on the right hand side, with the ability to search posts coming soon.
Greater insight into who’s viewing your content: It is now easier to see who’s reading and engaging with every content you share, such as the company, job title and location of the people who are interested in your updates.
Better suggestions to improve your profile: To make your profile stand out from the rest, LinkedIn will now offer useful suggestions so you can easily see everything you need to look your best professionally.
LinkedIn is set to roll out all changes and even more to a global audience in the coming weeks.
Video Credit: https://blog.linkedin.com/2017/january/19/linkedin-desktop-redesign-puts-conversations-and-content-at-the-center