As digital marketing integrates further into businesses, proof of social ROI has become a key part of an advertiser’s campaign. So, social platforms are now releasing updated data tools and features to refine it.
Consequently, LinkedIn has launched new data tools to remain competitive. These three Campaign Manager tools offer better targeting and performance data on the platform.
1. Demographic data expansion
The Microsoft-owned company has expanded the available demographic data in its Campaign Manager platform. The new dashboard now shows the LinkedIn accounts who responded to your ads. It also compares performances throughout different demographics.
Better yet, you can filter results by job title, function, seniority, company size, function, country and location. LinkedIn says they will add a company name filter shortly.
The data tool segments and experiments functions to your liking. It focuses on the right demographic and shows relevant results from your target audience.
2. Campaign Recommendations and Insights
LinkedIn has also added hover cards with insights into your campaign performance. It includes tracking reports of daily budgets and performance data comparisons on other advertisers.
The new Campaign Recommendations tool automatically generates advices for performance boosts.
Last year, social networking giant Facebook added a similar tool in Delivery Insights, automating recommendations to boost ad campaigns.
3. New Metrics
In addition, LinkedIn has added data on ads reach and resonance, with insights on reach from Sponsored Content shared by members, details on social actions, and better file export and data options.
The three new advertiser data tools optimize your use of LinkedIn ads, making sure you have maximized social ROI.
Sponsored Content continues to drive most of the company’s ad revenue. With more than 500 million professional members on the platform, LinkedIn already filters a unique audience for your business. You only need to tap into it and take advantage.
While Facebook is still beyond reach in social ads, the social network caters to all audiences. Meanwhile, LinkedIn focuses on professionals, with an entirely different purpose.
A welcome addition for LinkedIn advertisers, these new Campaign Manager options offer a more convenient way to use the platform effectively.
LinkedIn Native Video Sharing
LinkedIn recently unveiled native video sharing with sharp analytics features for marketers. It shows data where viewers work, their job titles and top viewer markets. It also includes data on the number of views, likes, comments and shares.
Video storytelling has become a norm in social media marketing. Brands move forward if they can convey their message to the right audience. And no other medium presents this better than video.
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