Snap’s Stories has got to be the most replicated feature in the history of the social media—I stand to be corrected though. How else do you describe a feature that continues to be replicated and reinvented by virtually every social media platform you can think of. Instagram, Facebook, WhatsApp; and the likes have all added their own version of varnishing photos and videos. The latest app to join the growing list is Line—a popular Japanese messaging app.
Line announced that it is adding stories that will last 24 hours before they vanish. Stories is about now rolling out to users, and will be very much available probably before the end of the weekend. The feature is not in any way different from what we have seen in Snapchat, Instagram—it will disappear within 24 hours of being posted.
“As posts vanish after 24 hours, there is no need to worry about overposting or having posts remain in the feed,” Line said in a blog post. “Stories allows friends to discover real-time information on Timeline that is available only for that moment.”
Line’s popularity is regional—it is the dominant messaging app in Japan where it originated from, Taiwan, Indonesia, and Thailand. While Snap may not have the numbers especially when compared side-by-side with Facebook, Instagram, Messenger, and WhatsApp, it could still monetize its Stories version by placing ads alongside content.
In Japan for instance, Line has 80 million users; and could manage to rake in some reasonable income from monetizing its Stories version. The same goes for other countries like Thailand where it has 44 million, Taiwan 21 million, and Indonesia 19 million.
The way Line is structured makes it even easier to allow brands to advertise their products and services as users are allowed to follow business accounts on the platform. What businesses then need to do is to push stories to users that have decided to follow their account.
In 2017, Facebook launched its own version of Snapchat Stories. The roll out came months after Instagram, also owned by Facebook launched its own version of Stories. The feature was first launched in Ireland before a global roll after a couple of tests. Available on iOS and Android, Facebook Stories lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later; the same way Instagram and Snapchat Stories work. Little circles that allow you to watch Stories will appear in the main app above the feed so you won’t miss them.
Instagram’s Stories, which was launched sometime in 2016, has already surpassed expectations and gaining momentum over Snapchat’s Stories. As a matter of fact, Instagram’s version has gained several new additions since launch, and continues to enjoy patronage from millions of users across the world.