Line Acquires Microsoft’s Music Streaming App MixRadio
Microsoft has sold its music streaming app MixRadio to Japanese messaging giant Line. Recall that Microsoft acquired MixRadio as part of a deal that saw the company bought over Nokia Devices and services.
The announcement was made on Thursday by the Japanese message app on its official website. The company said MixRadio will continue to be available on Lumia devices as a third-party app. However, it appears Line is bent on expanding to other places on other platforms.
“LINE, global owner and operator of the free call and messaging app, announced today that is has reached a definitive agreement to acquire MixRadio, a free personal music streaming service, from Microsoft Corporation,” a statement on the company’s official site reads.
Explaining its next line of action, the company said it would continue to partner with Microsoft to provide a personalized music experience as third-party service on Lumia smartphone:
“MixRadio will continue to collaborate with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones. The MixRadio team firmly believes that LINE is the optimal partner to support the company’s future expansion and development.”
Line also announced that MixRadio is already expanding across several platforms and devices such as home and audio wearables. It also explained that despite the closing of the deal, which is expected to take place next year, the team that developed MixRadio will continue to be headquartered in Bristol, in the UK.
“MixRadio has already begun expansion across new devices and platforms such as home audio and wearables. It has also recently launched its own recommendation engine with the aim of delivering the next level of personalized music listening. The team that developed MixRadio, along with the MixRadio leadership team, will join the new company, and continue to be headquartered in Bristol, United Kingdom.”
Rumours have been making rounds of Microsoft’s plan to sell of the app long before it was finally announced.
Commenting on the acquisition, Line’s Chief Globalization Officer Jung-ho Shin, said:
“I am confident that MixRadio provides an outstanding music service, which is an important component of consumers’ life. I also believe that LINE’s global footprints will further enable MixRadio to bring endless pleasure to them.”
While Jyrki Rosenberg, Head of MixRadio, adds, “LINE shares our vision and passion for simple, personal and fun user experiences while constantly delivering innovation to our listeners. This partnership presents huge scope to expand our service to even more people around the world.”