LG has joined the list of tech companies who recently jumped into the cloud storage service bandwagon to beat fellow South Korean phone maker Samsung to the punch.
The firm has creatively called its cloud-based shelf LG Cloud, a service that allows sharing of content among smartphones, tablets, PCs and Internet TVs.
“LG Cloud is the first that allows users to manage and consume all types of content on ‘three screens’ which includes Android smartphones, PCs and smart TVs… without a separate set-top box,” said LG.
However, the actual icing of the cake of LG Cloud will be its Real-time Streaming Transcoding technology that produces playable content in an ideal format, such that viewing videos on an Android handset means the service will automatically convert the file to suit playback requirements of the smartphone.
LG Cloud head Havis Kwon elaborates,
Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content.
LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service. Tomorrow’s consumers don’t want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient.
LG Cloud is now available in Korea and the US, and offers 50GB of free cloud storage for LG Smart TV and smartphone users for the first six months while handsets from other manufacturers will receive free 5GB storage.
Samsung is also planning to release a competing service at its next-generation Galaxy launch on May 3, which may grab the limelight from LG Cloud.