The only way to keep ourselves on top of the SEO game is to keep ourselves updated with new techniques and strategies. Many are still coming to terms with the new strategy of using social networks as a method of promoting their websites. Many would even say that creating links on social networking sites such as Facebook for example could have some effect on a website’s search engine results.
Social Networks and SEO
Before we get confused, let us first define what SEO and Social Networking are. SEO is defined as strategies or techniques employed to improve a website’s search engine results. It works on the principle that websites that are prominently displayed in search engine results have a better chance of attracting traffic.
Social Networks on the other hand improves traffic to your website thru community building and information sharing. This does not in any way optimize a website’s search engine results. They work very differently but are similar in their objective which is to drive more traffic to your website.
I’m not exactly sure if this is the perfect term to describe the process of optimizing your social network campaign for improving your website traffic but I guess it’s clear enough to stress the point. With Social Networks gaining more prominence, search engines like Google have included