LinkedIn may not boast the size of Facebook in terms of daily active user base, but it certainly ranks as the number one place for professionals and businesses to meet. Job seekers and recruiters know the best place to go to when they want to raise the bar in their respective fields. For job seekers, LinkedIn has been the place to search for jobs and get placements. However, not everyone out there has been able to leverage on the huge potential being offered by this social media platform.
For instance, did you know that LinkedIn has more than 400 million active users? Virtually every blue chip company has a business profile on LinkedIn, and know where to turn to when they want to fill a vacant position. Of course, you already have a LinkedIn account, but have you been leveraging on the potentials the professional social media website provides? Leveraging on the potentials of LinkedIn to get your dream job in 2017 is what this article wants to help you to achieve. Here are some of the things you should know and start doing right away:
Update or start with a professional profile:
Unlike Facebook, Snapchat, Instagram and Twitter, it is unprofessional to use or add just any picture on your LinkedIn profile. Avoid using a selfie picture on your profile, and make sure you don’t leave that space blank too.
Connect to key influencers:
Connecting to key influencers is one of the most important steps you can take to land your dream job this brand new year. You can do this by joining groups in your profession, sharing information/tips, and answering questions.
Add quality content:
LinkedIn offers one of the best opportunities to let the world know what stuff you are made of. By adding quality content to your profile and regularly sending out updates, you are advertising your potentials to recruiters out there; and it won’t be long until someone sends you a job invite. You can describe how you deliver value in your field, and how you have been able to solve difficult issues in the past.
The power of video
One of the most powerful and effective ways to present what you have got to potential employers out there is by creating and uploading a shot video [one or two-minute video should do] about yourself. Let potential employers out there know what you can deliver and how you can help them solve issues if hired to fill a position.
Secretly notify recruiters of your status:
Last October, LinkedIn launched a new feature that lets you secretly announce your availability to potential recruiters. With Open Candidates, you can privately notify recruiters of your status [open for opportunities] without being exposed to your current employers.
In a recent research carried out by LinkedIn, the company discovered that 77 percent of professional workers are open to next available opportunity. Moving to a new job or taking a new position has never been the issue with employees—it’s always about how not to get caught by an employer when looking or advertising yourself. The Open Candidate feature is the perfect tool for an employee because it presents a platform to quietly wink at companies; telling them of your availability. “This is a signal to recruiters that you want to hear from them,” explained Eric Owski, LinkedIn’s head of talent brand products.
Now that you have the world at your feet, what’s stopping you from leveraging on the potentials of LinkedIn to get your dream job in 2017?