Lenovo has hinted that it is confident that it can compete with the recently unveiled Microsoft Surface tablets as the company will market competitive Windows RT tablets.
In an interview with Bloomberg, Lenovo’s David Schmoock said that they will market Lenovo Windows RT tablet computers for $200 to $300 less than competing tablets powered by the desktop version of Windows 8.
That means that Lenovo Windows RT tablets will be priced at $300 to $400 in comparison to Windows 8 Pro tablets priced at $300 to $700.
“RT will play in consumer and retail at very aggressive price points,” Schmoock said.
“It will do well but it’s going to be more of a consumer price point play to begin with,” the Lenovo North America chief said.
Lenovo Windows RT tablet computers will be aimed squarely at the consumer space, the executive said.
Meanwhile, in an interview with Computer World UK, Lenovo CEO Yang Yuanquing indicated that Microsoft will not be too strong a competitor in the tablet space.
“Microsoft are strong in the software, but I don’t believe they can provide the best hardware in the world. Lenovo can,” the CEO told the publication.
“Although we don’t like Microsoft providing the hardware, but even though they are starting this hardware business, we think for us that just adds one more competitor,” the CEO said.
This sentiment echoes Hewlett-Packard’s feeling about Windows releasing its Microsoft Surface for Windows RT and Microsoft Surface for Windows 8 Pro tablets.
HP recently said that rather than driving away its original equipment manufacturer (OEM) partners, it was showing that there are a lot of possibilities in the tablet space using its Windows 8 operating system versions.
HP’s John Solomon told CRN that “Microsoft was basically making a leadership statement and showing what’s possible in the tablet space.”
He added that HP’s relationship with Microsoft “has not changed at all due to the [surface] announcement.”
“I think it’s great that they are getting out in front and [demonstrating] what’s possible,” he said.
This is in contrast to Acer being negative about the Microsoft Surface tablets.
“Think twice. It will create a huge negative impact for the ecosystem, and other brands may take a negative reaction. It is not something you are good at so please think twice,” Acer CEO JT Wang told the Financial Times.
Meanwhile, Lenovo Windows RT tablet computers are expected to arrive in October, at about the same time as the Surface tablets and Windows 8 will be released. Microsoft’s Windows RT tablet is rumored to be priced at just $199.