That one needs money to make money, or more of it, is cool conventional business wisdom for Buzzdoes that is turning apps users into apps distributors by paying money and other prizes to users who successfully recommend their pet apps to friends.
Internet observer Mashable this morning said Buzzdoes is using the world’s premier business tool— money—to get into the notice board amid the thousands of mobile applications flooding the market each month.
Buzzdoes CEO Assaf Kolirin told Mashable that current apps users are the best marketing tools, aside from cash, to boost download of quality apps, as well as an effective way of introducing new apps to more customers.
Kolirin explained that when developers add Buzzdoes to their apps, it gives users a list of their Facebook friends and e-mail addresses. It also tells users how many credits they can receive for each friend who finally downloads the app.
Buzzdoes automatically provides a link through an e-mail or Facebook message to the recommended friends. Buzzdoes credits will then be forwarded to users when the chosen friends download the apps directly from the link.
The Buzzdoes executive noted that since quality customers are the intended target of the strategy, the number of recommendations might be limited to prevent spam.
Developers have to pay a one-time set-up fee to incorporate Buzzdoes in their apps. Buzzdoes charges a minimum fee of 25 cents for developers for every successful app download resulting from the recommendations.
Half of the payments goes to Buzzdoes while the other half goes to the reward pool for the app users.