Renowned image company Kodak has licensed its name to a range of mobile devices, which will make it easier to print and share images. Kodak’s first smartphone will be unveiled at CES in January 2015, and this will be followed by a “4G handset, a tablet, and a connected camera,” which will arrive in the second half of the year (2015). The hardware of the smartphone will be built by Bullit Group, a British company behind the tough phones launched under the Caterpillar name years back. Bullitt claims to create products “using the unadulterated DNA of the brands we work with.”
Kodak and Bullitt say the devices won’t compromise on design and user experience, claiming in a press release according to The Verge. Both companies are also of the view that the Kodak Mobile Device will be a massive hit in under-served market.
“Kodak is one of the world’s most recognizable brands. It is trusted by consumers as a marque of quality and innovation,” said Bullitt Mobile CEO Oliver Schulte in a press release. “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.” As Schulte suggests, the emphasis is very much on software solutions rather than quality hardware. Neither Kodak nor Bullitt mention any details about megapixels, sensor size, or the like, and instead both seem intent on selling the devices for their ease of use — even including remote management software that will let “family members and friends … provide help and support.”
The Android-powered devices, which are aimed at tech novices who still want a high-end mobile experience, will be on display at the CES 2015.
Key features of the Android-powered smartphone will include; pre-loaded bespoke image capture, management and sharing features. The idea is to allow users take, edit, share, store and print photos instantly.
Why Kodak is licensing its brand
Kodak’s decision to license its brand could be a strategy to get people interested in its name. This strategy also helped the image company got out of bankruptcy in September; and Kodak sees it as the right decision.
Kodak’s first smartphone will be on display at the CES early in January 2015. This will be followed by a 4G handset, a tablet and a connected camera in the second half of next year (2015).