Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business.
With the different metrics and analytics tools available on the market, what is one metric that 400 million social media users can use to measure their own social media influence? A Klout Score.
Founded in San Francisco in 2009, Klout is a company that measures digital influence through data points from Facebook, Google+, Twitter, Instagram, and other social media platforms.
In Klout, every user receives a score from 1 to 100; the higher the Klout score, the more influence the service thinks you have in your social networks.
Several cynics and faultfinders consider the score as whimsical and insignificant to the social media industry, even though Klout has steadily increased its reputation and popularity during the last few years due to its carefully calculated, complex algorithms.
With a Klout score of 78, marketing expert Gina Carr disagrees with the detractors, as blatantly suggested in her new book’s title.
Written by Carr and Terry Brock, Klout Matters: How to Engage Customers, Boost Your Digital Influence— and Raise Your Klout Score for Success attempts to address the currently heated debate on the value of a Klout score.
The book offers a clear, deep perception of understanding on how to make the most of websites such as Facebook, Twitter, LinkedIn, and Wikipedia.