KLiK is an iPhone app that allows your device to instantly recognize faces of your friends and tag them in your photos.
According to Gil Hirsch, chief executive officer of Face.com, a platform focusing on facial recognition technology, “it’s our most recent evolution of both the platform and the consumer product that we’re offering.”
KLiK works by scanning photos of your friends in their Facebook accounts, developing a facial profile for each of your friends in your social network. The app’s reliance to Facebook means KLiK can only tag your Facebook friends in your photos. In the words of Hirsch, “it’s not like you can point this at someone on the street and make it work.”
On the other hand, you can use the learning mode in this app, allowing the app to identify your friends who aren’t on Facebook. Just point the camera to that person then enter his or her name.
The motivation to develop this app, according to Hirsch, is that they noticed that while there are loads of photos taken during events or parties, only a few persons get tagged in these pictures.
In response to critics saying the app may be privacy-invasive, Hirsch says, “this system has been engineered from the get-go to preserve privacy and also deliver a social fun value and nothing creepy.”
According to Hirsch, “it’s all private and on your device only.. I use it to tag my children so that I can later search for all the photos I took of them.”