Imagine being one of the first businesses on Facebook, with no other pages competing for your clientele’s attention. Or being the only restaurant in your city on Yelp. Or the first one to sell adorable tea cozys on Etsy. The power of being first on a social network is immense.
The term for this in the business world is “first-mover advantage,” but it’s the equivilant of tagging “First!” in the comments on this page. It’s a claim to fame, and a great way to stand out. But just how do you find these social networks when they’re beginning?
Well, it helps to be constantly researching social media. Which, if you’re reading Social Barrel, you’re already doing, so congrats! Staying up to date on those in the tech world will let you find the invites to betas and closed opens that your competitors won’t see. If you’re ready to jump in to the world of emerging networks, here’s a couple to start you off.
Microsoft Dips Their Toes into the Social Pool With So.cl
Opening for public beta on December 7th, Microsoft’s So.cl will most likely bring one thing to your mind when you first see it. Oh, a Pinterest clone. And let’s be honest, Pinterest clones are a dime a dozen: Gentlemint, FreshBump, and Manteresting, to name a few.