Application developer Michael Lee Johnson, who had the nerve to post an ad on his Facebook page inviting members to add him to their Google Circles, has been rewarded for his efforts by having his page erased and all of his other campaigns banned as well.
Johnson’s sponsored ad, which featured him wearing an artsy looking painters hat in a tilted, 45 degree headshot, said: “If you’re lucky enough to have a Google + account, add Michael Lee Johnson, Internet Geek, App Developer, Technological Virtuoso.”
Facebook, not satisfied with a little slap on the wrist for what some might call a modest crossing of the line, if that, notified Johnson that his account was disabled, all advertisements were stopped and will not be allowed to resume ever again. No matter what.
Facebook explained in its slapdown email to Johnson that: “Generally we disable an account if too many of its adverts violate our Terms of Use or Advertizing guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertizing guidelines if you have any questions.”
Johnson may have been too steamed to review Facebook’s Terms of Use, but CNET contributor Chris Matyszczyk wasn’t and found what seems to be the least offensive TOU violation committed by Johnson. Clause 11 of Facebook’s Special Provisions Applicable to Advertizers section states that members shall not make public statements about their relationship with Facebook without written permission. And Johnson (gasp) wrote on his Google + page that he was placing the ad.
Matzyszczyk suggests, tongue in cheek, that Johnson may have also violated Clause 4d of Facebook’s Advertising guidelines which states that: “Ads cannot insult, harass, or threaten a user” and since Johnson suggested Facebook members get on Google +, this could be interpreted as harassing a fellow Facebook user.
Clause 6a of the Advertizing Guidelines is likely the clearest area where Johnson gave offense, and where Facebook is on somewhat solid, if unreasonable ground: “ We may refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with users.”
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