JobVite, the recruiting platform for the social web, conducted a survey of 800 HR and recruiting professionals and found that almost 90 percent of U.S. companies will recruit using social media this year, up from 83 percent last year. Sixty-four percent of companies say they use at least two social networks.
JobVite put together data from its 500 corporate clients, which include Whole Foods, Starbucks, and Zappos.com and made a surprising discovery: Facebook, not the professional networking website LinkedIn, generated the highest number of employee referrals of those who were actually hired by companies. But JobVite’s data showed that LinkedIn did account for the majority of new hires found through social networking: an impressive 73 percent, compared to just 20 percent for Facebook and 7 percent for Twitter.
JobVite CEO and founder Dan Finnigan said he was surprised Facebook accounted for so many referral hires, about 43 percent, compared to 41 percent for LinkedIn and 16 percent for Twitter. Finnigan explained the reason for this is likely that: “People’s connections on LinkedIn tend to be with people with whom they may never have personally met. But their Facebook connections tend to be people they actually do know and interact with, and their engagement levels with Facebook tend to be quite strong.”