IPad owners primarily use their Apple tablet to browse online, watch videos and listen to music, a new study reveals.
A recent research by Consumer Intelligence Research Partners, which conducted a survey of over 1,000 respondents who bought an iPad this year, found that about 40 percent of the iPad owners use the device to browse the Internet. Entertainment activities, classified as watching videos, listening to music and viewing images, placed second at approximately 33 percent of those who responded. Apple iPad owners also are into gaming, which ranked third at around 27 percent of buyers.
Only 11 percent of owners pointed out the use of their iPad for social networking activities. Using the tablet as an eBook reader also placed rather low on the list at only 8 percent, according to the study.
The research strengthens the notion that tablets are essentially for multimedia consumption. Even though iPad usage in enterprises continues to increase, its use for productivity and the corporate environment remains a far second behind leisure activities.
This suggests that the smaller 7-inch tablets have high prospects for staying long in the market, as these lean more toward an entertainment device. Nexus 7, the first Google-branded tablet, is direct proof of small tablets making breakthroughs against its larger counterparts. Apple took notice and, according to rumors, plans to release a smaller iPad, dubbed as the ‘iPad mini‘, later this year to rival the likes of Amazon’s Kindle Fire and the Nexus 7.
Microsoft, however, considers the corporate world as the best place for tablets. Its Surface devices, the Windows 8 Pro model in particular, appear to compete more with an ultrabook, instead of a tablet. The other version comes with support for ARM architecture with its Windows RT operating system and a preinstalled Office productivity suite.