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4 Common Online Marketing Mistakes
Apr27

4 Common Online Marketing Mistakes

The field of online marketing is still relatively young. Inevitably, online marketers, especially those who are new to the field, will make mistakes as they go along. That said, the best way to move forward is to identify common mistakes and work towards solving them. Need help with your online marketing? Sherwood Integrated Solutions offers services from corporate barter to digital marketing consulting. If you’re looking for ways to...

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Thanks to Influencers, Follower Size is Not as Important 
Mar18

Thanks to Influencers, Follower Size is Not as Important 

  As with most things in life, quality over quantity is ruling the day for social media influencers and how it relates to follower size. This means that you can be more efficient with your social media audience targeting by finding and tapping into the right influencers in your industry. Sure, a big celebrity might have a huge following, but are their followers your target audience? While 2016 was the year many learned the term...

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4 Tools to Increase Conversion Rates at your E-commerce Store
Mar18

4 Tools to Increase Conversion Rates at your E-commerce Store

Congratulations on setting up your online store. We see that you’ve started getting the traffic you need on your site. But wait! This traffic isn’t converting the way you’d have liked. What is the use of traffic on the e-store when it isn’t converting into paying customers? It’s funny how more than half of the businesses spend less than 5% of their total marketing budget on conversion optimization. Just over a third of the businesses...

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How evolution of internet has transformed consumer retail experience [Infographic]
Mar17

How evolution of internet has transformed consumer retail experience [Infographic]

  Every year, the retail industry continues to grow and attract new customers. Although the growth in online retail has been significant, many customers still enjoy ‘’experiencing a product in person’’. Online deals and variety are massive influencers when it comes to internet purchases however, studies have revealed that 25% of shoppers will purchase their goods after they conduct a local search. 18% of these shoppers will then...

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The Importance of Fact-Checking Your Content in the Post-Election Era 
Mar02

The Importance of Fact-Checking Your Content in the Post-Election Era 

  If you are serious about building a business through content marketing, then you understand the importance of being perceived as trustworthy. But, seeing how others are gaining a massive followership by bending or avoiding the truth, you can’t help but wonder if you should invest that much time into making sure that all the information you put out there is correct. After all, people nowadays don’t seem to care that much about...

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Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 
Mar02

Why Your Outdated Marketing Strategy Isn’t Working & What You Can Do to Fix It 

Having a marketing strategy in place for your business is essential in today’s competitive and constantly-evolving business culture. Whether you have an online business, a bricks-and-mortar store or a combination of the two, your marketing plan is either bringing you business at a measured cost, or costing you that business and potentially leaving money on the table. If you are still utilizing the same marketing strategies from...

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