The world is more connected than ever. Content about every subject has flooded the internet. And the attention span of netizens is dropping.
Social media marketers admit the need to create sellout content to keep readers and viewers hooked.
Interactive content converts your posts from consumable content to an experience. It creates more memories and boosts engagement, increasing the retention time of your audience.
Interactive marketing content is at its most valuable, critical phase in this age of automation and algorithms.
Here are four ways interactive content can help keep your audiences coming back for more.
1. Generate a Quiz
People love Q&As about any subject. They want to answer questions and see how they did at the end.
A report from digital marketing analytics Buzzsumo shows the most engaging content types. Quizzes had the most reach, participation and activity among interactive content.
You may use quizzes to educate people about your products, or learn from them.
For instance, you may ask people a series of questions to reveal which of your products cater to their needs.
2. Ask Polls or Surveys
Social media has made it easier to create polls for businesses and get the pulse of their target audience.
People always have something to say. And audiences love to share their opinions about a product or service. Others also want to see the results from other people who participated in the poll.
After casting their vote, many respondents will comment to explain what led to their choices. It keeps them engaged, invested emotionally in the conversation.
For instance, you can create regular polls on hot topics to encourage discussion or tackle controversial issues.
3. Run Live Q&A Sessions
Live Q&As have become a common way to produce interactive content across industries and niches.
Simply put, no other content type engages audiences more than live, real-time sessions.
4. Use gamification
Game thinking and game mechanics in non-game contexts keep users engaged in solving problems and providing feedback for your business. A fun, interactive activity audiences love to engage in.
Social media games need not be complex to be successful. Bigger brands may have the resources to develop full-scale games, but many SMBs can still find success with simple creations.
For instance, you can promote your products through promo codes, coupons or rewards for game winners. Each game educates your audience, generates interest and rewards them on each visit to your page.
The Facebook Creative Shop team have another example, wherein they use Instagram or Facebook Stories frames to build in-game elements, such as tap to reveal.
“If you tap and something happens, it’s better than just watching a video – this is a mobile, we like to interact with it.”
Creating interactive content is a surefire way to boost social media presence. When you add interactive elements, you give people more reasons to stay, participate and engage with the content you publish.