Intel has released in a series of videos the results of a fun experiment it conducted showing what people would do for a free Intel Ultrabook.
In a series of light-hearted videos it dubbed The Ultrabook Temptations, Intel showed amusing situations it put people in, touting a free Ultrabook if they successfully completed a challenge.
The videos are titled The Daring Temptation, The Powerful Temptation, The Persuasive Temptation, The Excited Temptation, The Determined Temptation, and The Persistent Temptation.
“People are drawn to Ultrabooks. When you see one, you just want one,” Claudine Pache said.
“We created the ‘Ultrabook Temptations’ to see just how far people would go to get their hands on one,” the Intel Australia and New Zealand digital marketing manager added.
The six videos and the social experiments they capture were filmed in three countries: Australia, Indonesia and Thailand. All of the videos offer a candid glimpse into what people would do for a free Ultrabook.
In the video titled The Daring Temptation, passersby are asked to break the glass of the display case holding the Ultrabook. The glass has “Smash Glass to Win Ultrabook” written on it. Once done, they can take the Ultrabook.
In the aptly-named The Powerful Temptation, people are asked to hit a target using their limbs and once the hit is strong enough, they get to win the Ultrabook.
The Persuasive Temptation tests people’s power to persuade other people to help them reach a key to the case holding the Ultrabook.
Meanwhile, people are asked to display how excited they are in the video titled The Excited Temptation. The individual which displays the most excitement got to win the Ultrabook from Intel.
In The Determined Temptation, metal detectors were provided to people which they were then to use to find buried cases containing Ultrabooks.
However, there were also decoys placed by Intel among the cases they buried on a beach.
Additionally, persistence was tested in the experiment named The Persistent Temptation.
Intel is pushing hard to marketing a new category of laptops called the Ultrabook category.
Ultrabook laptops are laptops which are a lot thinner than regular laptops and have longer battery life while offering the same computing power and
Intel created a $300 million fund it calls The Ultrabook Fund last year with the goal of supporting Ultrabook manufacturers. It was revealed then that the fund will be managed by Intel Capital.
“Ultrabook devices are poised to be an important area for innovation in the $261-billion global computer industry,” Intel Capital President and Arvind Sodhani said then.
“The Intel Capital Ultrabook fund will focus on investing in companies building technologies that will help revolutionize the computing experience and morph today’s mobile computers into the next ‘must have’ device,” the Intel Executive Vice President added.
This new series of videos is part of Intel’s push to drum up interest in Ultrabook laptops.
“Beauty is in the eye of the beholder. Sometimes product stories are best told through the eyes of our prospective consumers,” Intel’s Jayant Murty said in a statement.
“We hope that seeing the videos will stir up enough interest to go look for Ultrabooks at your nearest computer store,” the Intel Asia Pacific director of brand strategy and integrated marketing added.
Meanwhile, Ultrabook models from Acer, Asus, Dell, HP, Lenovo, LG, Samsung and Toshiba are now currently available in the market.
Intel expects Ultrabook laptops to become “mainstream devices” by the end of the year when more than 75 models of Ultrabooks are expected to be available.
Here are the Ultrabook Temptations videos from Intel.