Instagram has come a long way since Facebook shelled out $1 billion to acquire it in 2012. The amount paid by the social media giant was considered a mammoth one at that time, but looking back, virtually everyone agrees that it was a smart business move. Today, the app has become one of the most used photo-sharing platforms all over the world. Instagram won’t let its recent achievements get to its head, and is now rolling out a mobile web sharing feature.
Only a fortnight ago, Instagram announced it had reached 700 million user-base; an achievement that stands it out as one of the photo-sharing apps with massive growth. Yet, this was achieved without giving users the ability to upload and publish new posts via the web. However, this latest bold step from the Facebook-owned company is bound to speed up the company’s user-base even further.
Recall that it only took Instagram four months to achieve additional 100 million users; especially after announcing its 600 million milestone late last year.
With the ability to upload and publish new posts via the web, you are no longer obliged to download and install the app. It will definitely bring broad smiles to the faces of users who use the service in regions and countries where internet connectivity is low. It is also bound to make users with limited phone memories happy because they can always publish new posts via their web browsers.
With 80 percent of Instagram users living outside the US, this latest upgrade is set to make the app even more popular in countries like India and several others.
Instagram users in regions where internet connectivity is low are now be able to access the services even while offline. Last month, the company announced that it had built support for using most of its features without Internet access.
The company made this known during its F8 conference—announcing that much of its functionality on the Android version of the app will now be available even without internet connection. Though, the company said an iOS version of the same functionalities is also being considered; more will still be added to the Android version, which by the way is the preferred OS in the developing world.
This is how it works according to an Instagram engineer, Hendri: You will be able to see content previously loaded in your Instagram field while you were online. However, you will be able to view all activities that took place on your Instagram field as soon as you reconnect. Activities such as likes, unfollow, comments, and uploaded media can be viewed as soon as you get back online. You will also be able to view previously visited profiles of people among other things.
It’s one of the smartest things to do; and could help boost an app that is already becoming the toast of many users across the world.