Just like its parent company Facebook, Instagram is going all out for live video streaming. The ephemeral picture sharing app has launched a new feature to enhance live video broadcast. The new feature, according to Instagram, will allow you to add guests when going live.
The rollout is coming on the heels of a recent test Instagram carried out a couple of months ago. The test at the time, was only available to a limited number of people, and was a prelude to a bigger rollout which has just been announced.
“Starting today, we’re introducing a fun way to go live with a friend. Now, you can hang out and go live together, whether you’re just doing homework or catching up on your day,” Instagram said.
Going forward, you can now invite another person to join your live broadcast from your device. You will be able to add people who are watching any live video you are streaming at the moment by simply clicking the “add” button in the corner of your screen. Once a friend is added, he or she will join you in a separate window below your screen. You can only add one guest at a time, but can replace one guest with another.
The screen splits into two when you invite a friend to join you in live broadcast. Your friend will join you on the other half, while you are on the other end of the screen. This, however, doesn’t affect the fact that people can still make or post their comment.
When a friend or follower starts a live video, you will see “Live” under their profile photo in the Stories bar. The more the merrier as they always say, this is one feature that will encourage engagement by allowing people to engage in conversation. “Live video helps you share in an authentic way, but sometimes it can be intimidating when you’re on your own.”
Instagram Live lets you broadcast videos to your followers and friends in real-time. However, they can only watch your broadcast while you are still streaming. Though, no replays will be allowed, you will still be able to browse an algorithmically curated Explore page of a selection of the best Instagram videos happening at the moment.
You can swipe into the Stories camera area and tap the toggle to enter “Live” mode. Unlike photos on Instagram, Live videos don’t store on the app; which means your followers will only be able to view them while you are actually broadcasting. As you may have known from using Facebook Live, Instagram Live videos don’t store on your Instagram—and this perhaps, is the big difference between the two app.
The new update is available as part of Instagram version 20 just released, and is available for iOS in the Apple App Store and for Android in Google Play.