It’s a new dawn for businesses and brands on Instagram as the Facebook-owned picture sharing app will now allow the scheduling of posts. It’s a change social media managers and experts have called for—and going forward, they will be able to schedule their posts on the platform.
Perhaps, the days of using third-party tool to schedule your posts are now a thing of the past. It’s long overdue, but the arrival of a built-in tool aimed at helping you schedule posts will herald a new dawn.
In 2016, Instagram added a “Save Draft” feature to its app for all users. The feature allows you to work on a post and then save a copy (to be completed later) if you are too busy to post immediately or unable to complete it for a reason or another.
The Save Draft feature is limited in so many ways, and is different from the new one that now allows businesses to schedule their posts.
TechCrunch reports that the ability to schedule posts doesn’t exist or available with the main Instagram app. However, it has been added to the Instagram API. What that means is that third-party social media apps like Hootsuite, Sprout Social or SocialFlow now have access to the feature. Such apps can now add the functionality to their services if they choose to.
For now, the feature is designed for big businesses, but that won’t remain the case forever as Instagram per TechCrunch reports that access will be granted to everyone in the future.
Ryan Holmes, Hootsuite CEO in a statement per TechCrunch, said:
“The scheduling and publishing of Instagram content has been the number one request for our 16 million customers. Now, they can manage large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner with Instagram to make this happen.”
Though, not been confirmed as at the time of writing this, Instagram is rumored to be working on a video calling feature. The rumored feature will come with the possibility to enable you make video calls to other users of the app. The Facebook subsidiary is said to be working on the feature. According to WABetaInfo, the video calling functionality will be represented by a new icon that will appear in the navigation bar in the chat, same way it happens it is in WhatsApp.
Upon opening an active chat with another user, the video calling feature becomes accessible. What that means is that you will be able to make video call as long as the other party on the other end has accepted the request to chat, otherwise the icon won’t appear. Once you tap on the icon, the video call will immediately start.
The video calling feature is still in its developmental stage. However, WABetaInfo adds that the functionality will be enabled next month, will be available to both iOS and Android users.