July 4 not only marked the Independence Day of the United States of America, but it also witnessed how Instagram exceeded YouTube in terms of video views.
Flash Networks, a mobile Internet optimization firm, has announced the result of its analysis of mobile data traffic from its customers to highlight how Instagram video viewing topped YouTube during the Fourth of July celebration. Instagram, owned by social networking giant Facebook, accounted for nearly 28 percent of total video views during that day.
The analysis used mobile Internet traffic data gathered from more than 30 million smartphone users in North America for the first week of July. On July 4, Instagram video viewing increased abruptly, Twitter’s Vine remained relatively flat, and YouTube video hits somewhat decreased.
The finding of the Harmony Analytics data of Flash Networks indicates the successful release and reception of Instagram video, after it launched in June, and the rising approval of subscribers who use videos from mobile devices to capture unforgettable moments during holidays.
Google-owned YouTube is still the most widely used video service, and remains dominant in terms of total mobile video traffic. However, Instagram has validated it can generate enough usage to match YouTube because it is the most preferred application to capture and share holiday events.
Merav Bahat, VP of Marketing and Business Development at Flash Networks, said an increasing number of subscribers somewhat tend to use videos as the format of choice to capture memorable holidays with friends and family. In addition, mobile operators and telecoms carriers continue to invest in network optimization and upgrades to keep up with the consumers’ limitless craving for rich multimedia content. This is true, especially now that high-definition video technology comes in nearly all new smartphone devices.
Flash Networks was able to come up with the findings because Harmony Analytics digs deep and analyzes traffic based on prepaid or postpaid data plans, mobile devices, 3G and 4G connectivity, domain, application, or a combination of any of these factors. It also means the analysis helps determine the browsing behavior of consumers, and advertisers can then use the data to monetize mobile Internet.
Flash Networks said the Harmony Mobile Internet Services Gateway is the heart of its network. It speeds up 4G LTE networks by up to 50 percent and cuts Internet and video traffic data by up to 30 percent, and provides operators with user insights and thorough traffic analytics.
Flash Networks has offices in Asia, Europe, Latin America, and North America. It services more than 600 million subscribers every day and has major telecoms industry customers, including Verizon Wireless, T-Mobile, Orange, SingTel Group, South Korea Telecom, MTS, and Telekom Austria Group.