Social media websites are gradually morphing into ecommerce companies these days. Major websites such as Facebook, Pinterest, and Snapchat are already providing the framework for people to shop and transact different types of business on their platforms. A couple of weeks ago, Instagram quietly added an in-app payments feature to enable you register your debit or credit card as part of your profile. What that means is that you can now add your security pin and start buying things within Instagram. Things have moved pretty quickly since that time—you can now shop products through Stories.
The Facebook subsidiary has announced that people can now shop for products through Stories, one of Instagram’s most popular features. When you go to your stories, you will see a sticker with a shopping bag icon, simply tap on it to see more details about that product.
Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that product.
People are already shopping on Instagram, so this feature is not exactly new—just that they will now be able to do it through their stories. Previously, users could only shop selected products through the Instagram feed, but things have now taken a new shape.
Instagrammers are loving the fact that they can watch their feeds and be in-the know with brands that interest them, a recent survey revealed. Stories in particular, continues to enjoy massive patronage from people around the world. To buttress this, last November, the company announced that 300 million accounts are active on Instagram Stories every day—now, that is huge.
Early birds to the new feature on Stories include brands like Adidas, Louis Vuitton, and Aritzia. However, more brands are expected to join the list as time progresses and the awareness increases. The feature will gradually roll out to users in a matter of days.
Snapchat recently rolled out the ability for users to shop directly on its platform. The option lets you directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat. The tool is called Shoppable AR—it will give advertizers the opportunity to add a website to sponsored photo filters inside the app.
On Snapchat, brands won’t have to pay a dime to add the function to some existing ad products. However, the feature will be available through face or world lenses where you can swipe to open your camera. Advertizers can buy lens targeted at specific audience accessible via the main camera function, starting at $40,000 per day with a pre-negotiated CPM. Companies that wish to be the first lens to show up to everyone will have to pay an extra amount.